Privacy Policy

WHO WE ARE
Our website address is: https://wrldmen.com
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://wrldmen.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. Non-essential cookies are only placed on your device if you provide explicit consent via our cookie consent banner.

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

LAWFUL BASIS FOR PROCESSING (GDPR COMPLIANCE)
If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases established by the General Data Protection Regulation (GDPR):

Your Consent: Where you have explicitly opted-in (e.g., accepting non-essential cookies via our consent banner, or subscribing to our newsletter).

Performance of a Contract: Processing your Order Information is necessary to fulfill our contract with you (e.g., processing payments and shipping your apparel).

Legitimate Interests: We use your Device Information for our legitimate business interests, such as screening for fraud, maintaining site security, and analyzing site performance to improve our services, provided these interests are not overridden by your fundamental rights.

Legal Obligation: We may process data to comply with applicable tax and commercial retention laws.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud.

Payment Processing:
We do not store or process your full credit card, e-wallet, or bank account details on our servers. All payments are processed via secure, PCI-DSS compliant third-party payment gateways:

HitPay & Card Payments: Your payment information is encrypted and transmitted directly to HitPay's secure servers. HitPay and our respective payment partners may use information about your transaction (such as your IP address, device ID, and billing details) to identify and prevent fraudulent activity. (Privacy Policy: https://hitpayapp.com/privacy-policy)

PayNow: A unique QR code or UEN reference is generated. We only receive a notification of successful payment and the associated order number. We never have access to your bank account details.

GrabPay: You will be redirected to the Grab app or web portal. We securely share your order total and order ID. Your wallet credentials are fundamentally managed and secured by Grab.

Atome (Buy Now, Pay Later): We share your order details with Atome to facilitate your installment plan. Atome will collect and process additional financial data directly from you to perform a credit risk assessment, governed exclusively by Atome’s privacy policy.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing campaigns).

SHARING YOUR PERSONAL INFORMATION & INTERNATIONAL TRANSFERS
We share your Personal Information with third parties to help us use it as described above.

We use Shopify to power our online store. (Privacy Policy: https://www.shopify.com/legal/privacy).

We use Google Analytics to help us understand how our customers use the Site. (Privacy Policy: https://www.google.com/intl/en/policies/privacy/). You can opt-out here: https://tools.google.com/dlpage/gaoptout.

International Data Transfers:
As our store is operated from Singapore and utilizes global service providers like Shopify, your personal information may be transferred outside of your home country, including outside of the EEA. When transferring data from the EEA to other jurisdictions, we rely on legally provided mechanisms, such as Standard Contractual Clauses (SCCs) or adequacy decisions, to ensure your data remains protected to EU standards.

YOUR PRIVACY RIGHTS (PDPA & GDPR)
Depending on your location, including if you are a resident of Singapore or the EEA, you have the following rights regarding your personal data:

Right to Access: You have the right to request a copy of the personal information we hold about you.

Right to Rectification/Correction: You have the right to request that we correct any inaccurate or incomplete data.

Right to Erasure ("Right to be Forgotten"): You have the right to request that we delete your personal information from our records and those of our service providers, subject to certain legal exceptions.

Right to Data Portability: You have the right to receive your data in a structured, commonly used, and machine-readable format and to transfer it to another service.

Right to Restrict or Object to Processing: You have the right to object to our processing of your data (e.g., for direct marketing) or ask us to restrict its processing.

Right to Withdraw Consent: If we process your data based on consent, you may withdraw it at any time.

To exercise any of these rights, or to submit a Data Subject Request (DSR), please contact our Data Protection Officer (DPO) at info@wrldmen.com. We will process your request promptly and in accordance with applicable legal timeframes (e.g., within 30 days under GDPR).

SOCIAL NETWORKING SITES
We may have our own pages on social networking sites (for example, Facebook®, Instagram, Twitter). We may collect information when you interact with our social networking pages according to the privacy policies of those respective platforms.

DO NOT TRACK
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. However, you maintain control over cookies via our on-site consent banner.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. In any case, your data will be retained for the duration of the warranty period and obligatory commercial and tax retention periods.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
Your privacy concerns are important to us. For more information about our privacy practices, if you have questions, wish to exercise your data rights, or if you would like to make a complaint, please contact us by e-mail at: info@wrldmen.com